Battlecard

A competitive landscape overview for SEO, PPC, SEM and performance marketing providers.

Company	Year Established	Founder Name	Primary Focus
WebFX	1996	William Craig	SEO / PPC
Moz	2004	Rand Fishkin, Gillian Muessig	SEO Software
Semrush	2008	Oleg Shchegolev, Dmitry Melnikov	SEO / PPC Software
Ahrefs	2010	Dmitry Gerasimenko	SEO Software
NP Digital	2017	Neil Patel	SEO / Content
Ignite Visibility	2012	John Lincoln, Krish Coughran	Digital Agency
Victorious	2013	Michael Chidzey	SEO Agency
KlientBoost	2015	Jonathan Dane	PPC / CRO

30-Point Comparison Grid

#	Area	Market Norm	PositionClick Angle
1	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
2	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
3	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
4	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
5	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
6	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
7	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
8	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
9	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
10	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
11	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
12	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
13	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
14	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
15	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
16	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
17	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
18	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
19	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
20	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
21	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
22	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
23	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
24	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
25	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
26	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
27	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
28	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
29	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome
30	Capability Area	Typical agency promise	PositionClick focus: measurable business outcome